Bright from the start
A crisp lime sensation gives the opening a clean, vivid energy. Think freshly cut citrus, cold air and the satisfying moment when a plan becomes an excellent bad idea.
IT’S HERE. THE LEGEND HAS LANDED. • 100ml • AFTER SHAVE LOTION
A sharp new twist. A legendary amount of fun.
Say hello to Hai Karate Sharp Lime: a bright, bold, lime-loaded After Shave Lotion for men who think smelling good should come with a grin, a bit of swagger and the faint possibility of dramatic entrance music.
Sharp. Fresh. Cheerfully unnecessary.
For men
After Shave Lotion
100ml
Now available
HAI KARATE SHARP LIME✦
AFTER SHAVE LOTION FOR MEN✦
IT’S HERE — BUY NOW✦
FRESH ENOUGH TO STING BACK✦
FUN. FUN. AND A BIT MORE FUN.✦
HAI KARATE SHARP LIME✦
AFTER SHAVE LOTION FOR MEN✦
IT’S HERE — BUY NOW✦
FRESH ENOUGH TO STING BACK✦
FUN. FUN. AND A BIT MORE FUN.✦
THE FIRST HIT
Lime enters the room before you do.
Sharp Lime is built around one very simple idea: a fragrance can be fresh without being forgettable, masculine without taking itself too seriously and fun without needing an instruction manual.
Cool through the middle
A green aromatic character keeps everything lively, wearable and unmistakably grown-up. It is fresh, not fizzy; confident, not shouty; cheeky, not childish.
Hai Karate at heart
The finish carries the warm, familiar swagger expected from Hai Karate. It knows where it came from. It has simply arrived wearing brighter shoes.
THE ATTITUDE
Serious fragrance. Completely unserious personality.
Sharp Lime is made for men who can appreciate a good fragrance and still laugh at a terrible pun. Men who can be well dressed without becoming furniture. Men who know confidence works best when it is worn lightly.
It is the aromatic equivalent of turning up on time, looking sharp and ordering the table an extra bowl of chips. Dependable. Generous. Slightly heroic.
“A fragrance should improve the mood before it improves the room.”
THE SHARP LIME MANIFESTO
Eight highly scientific rules for smelling brilliant.
Fresh is a feeling.
It starts with the fragrance. It ends with deciding today might actually be rather good.
Confidence needs a sense of humour.
Swagger without a smile is just standing oddly.
Lime improves almost everything.
Drinks. Food. Fragrance. Possibly meetings, although testing continues.
Don’t announce an arrival. Make an entrance.
Put it on a red flash. Add a lime. Make the website bounce slightly.
Classic does not mean cautious.
A legend is allowed to try something new. In fact, legends should do it more often.
Good grooming can be good fun.
No solemn faces required. Your bathroom mirror has seen enough.
Leave a positive impression.
Smell fresh. Be kind. Return the trolley. The order is flexible.
Stay sharp.
Not aggressive sharp. Prepared sharp. Clean-shirt, bright-eyes, ready-for-anything sharp.
THE FRAGRANCE STORY
A lime-powered three-act comedy.
A bright citrus-led character, written with more enthusiasm than an ordinary fragrance description usually allows.
The entrance
Sharp lime, bright citrus peel and sparkling freshness. The opening arrives quickly, says hello confidently and has already found the best seat.
The conversation
Green aromatics, clean spice and a cooling lift. Freshness settles into something easy to wear, masculine and pleasingly difficult to ignore.
The memorable exit
Warm woods, soft musk and classic after shave confidence. The final impression is clean, comfortable and still smiling.
THE VISUAL EVIDENCE
Lots of limes. Plenty of splashing. Zero beige.
Tap to enlarge. The campaign scenes and studio packshots are enhanced from real production photography. The physical pack is the final reference for exact label details.
THE USEFUL BITS
Everything important. Nothing duller than necessary.
- Product
- Hai Karate Sharp Lime After Shave Lotion
- For
- Men who enjoy freshness, confidence and websites with unnecessary lime animation
- Size
- 100ml
- Personality
- Bright, masculine, energetic, cheeky and proudly memorable
- Status
- It’s here · Available at Direct Cosmetics
- EAN / barcode
- 5070000293752
- The small print
- Check the physical pack for the definitive ingredients, directions and product information
£9.99 at Direct Cosmetics when checked. Retailer price and availability may change.
THE SHARPNESS LAB
Choose today’s level of lime-powered confidence.
Drag the control. This does not change the fragrance. It does, however, improve the website considerably.
Excellent. Ready for a clean shirt, a dramatic entrance and possibly two desserts.
SHARP
Laboratory conditions: one browser, no actual laboratory.
THE POSITIVE BIT
Smell sharp. Feel good. Be decent.
Sharp Lime is fun, but the best kind of confidence is not about being the loudest man in the room. It is about feeling comfortable enough to make the room better.
Bring the energy
Start the day with a clean slate, a bright scent and the unreasonable belief that the printer might work first time.
Wear the grin
A good fragrance can lift your mood. A good mood can lift somebody else’s. This is surprisingly efficient.
Share the spotlight
Confidence is not a limited resource. Compliment the haircut. Hold the door. Let somebody else have the last lime sweet.
Keep it fresh
Fresh shirt. Fresh outlook. Fresh after shave. Perhaps not a fresh password every morning, but definitely more often than 2014.
THE HIGHLY ADVANCED SLOGAN MACHINE
Fresh enough to sting back.
No advertising executives were overworked during this feature.
FREQUENTLY ANTICIPATED QUESTIONS
You ask. The lime answers.
What exactly is Hai Karate Sharp Lime?
A new Hai Karate After Shave Lotion for men, built around a bright lime character and the unmistakable fun, confident spirit of the brand.
Is it a fragrance for men?
Yes. Sharp Lime is being presented as an After Shave Lotion for men: fresh, masculine, energetic and deliberately playful.
Is the fragrance actually sharp?
The name refers to its vivid lime freshness and lively character. It will not cut vegetables, open parcels or replace a competent kitchen knife.
Where can I buy Sharp Lime?
It’s arrived. You can buy the 100ml Sharp Lime aftershave directly from Direct Cosmetics. No waiting list, no countdown — just add to basket and practise your best dramatic entrance.
Are these images based on the actual product?
Yes. The polished studio packshots and campaign imagery are based on photographs of the finished bottle and carton. They have been visually enhanced, so please check the physical pack for exact printed details.
How much fun is too much fun?
We have referred the question to the Department of Unnecessary Lime Splashes. Their report is expected shortly after lunch.
IT’S HERE — NO MORE WAITING
The legend has landed.
Sharp Lime has arrived and is available to buy now at Direct Cosmetics. Prefer the 1967 legend? The Original is still proudly doing its thing. Two fragrances, one wonderfully questionable sense of humour.
Fancy the 1967 icon instead? Visit our Original website. Prefer the lime? You're already in the right place. Retail purchase links can be added once stockist listings are confirmed.
IT’S
HERE!
HERE!